Privacy of information gathered on the internet is of prime importance to users. First let us dispel the myths you may have heard: This is true of ALL SITES.
We don't know who you are unless you tell us
User logs are generated for every click of your mouse, and they do tell us an amazing variety of things, but NOT any personal information.
Logs tell us:
Log reports are a great way to see what's working and what's not on our website. Browser types helps us design the pages to look good and download faster, as this happens differently in every browser type.
Search engine keywords tell us what you're looking for and how we can add the proper tags to our pages so you can find us quickly. If we're getting a lot of French visitors, maybe we should do a bilingual site. If people continually exit on a given page, there's something wrong (or boring) with that page...etc.
So as you can see, logs are really innocent marketing tools, and have nothing to do with leakage of personal information. There are different software packages, some which are quite pricey, which can massage the log data and tell us exactly your path through our site, how long you stayed on each page, but NOTHING ABOUT YOU.
If you want to worry about privacy, worry about what information your INSURANCE COMPANY has about you. That will affect you more severely than someone knowing your shopping habits!
Here's what Google has to say about opting out:
You (Nova Space Art) can opt out of showing ads that are based on user interest categories (e.g. 'space enthusiasts'). In turn, Google will not use visitation information from your sites (Nova) to help create interest categories. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website.
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